Slideshows allow you to share more than one aspect of a story without contributing to the clutter, as Katie Sturino has done. How can we best deliver the content our audience cares about most? How can we reduce the clutter? With more users comes more content, and not all of it’s valuable. It’s the same purpose of the algorithm-the constant challenge social media platforms are facing. You’ve got to understand a brilliant purpose behind these slideshows: They reduce clutter. When you have more than two pictures to share at a time, use a slideshow avoid appearing insta-rude. In short, posting too often is a major Instagram faux pas. It’s not cute when you have eight missed calls in the span of five minutes. Think about it this way: It’s cute when you have one missed call from your boyfriend. However, they don’t want to see three in a row. They love seeing snapshots from your trip or your brand’s philanthropic event. Your audience likes you bunches and wants to know about all the awesome things you do. Posting gratuitous photos gives your audience the impression that you, or your brand, is self-obsessed (and not in a trendy way). While your audience enjoys your photos, they don’t want to know how much you enjoy your photos. Here are some tips to help marketers (and everyone else) use Instagram slideshows to benefit both the brand and their audience. In social media, the enjoyment of your audience always comes first, at least for brands. With that understanding comes the expectation that you will carefully curate your own photos, selecting only highlights intended for the enjoyment of your audience. #Instagram slideshow fullInstagram is not a full representation of your life or your brand. When should you use Instagram’s slideshow? When the answer to the following question is “yes,” resort to a slideshow: “If my friend posted all these photos individually as single images, would I consider him annoying, self-indulgent, or out-of-touch?”Įven a solid “maybe” in this case elicits a slideshow. Remember that one time you were tempted to post all 20 images from your friend’s bachelorette party, all at one time, within the 30-minute window it took to filter each and create ~the best~ captions?
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